All tagged loyalty loop

How to turn the Marketing Funnel into a Loyalty Loop

While most agree that a customer’s journey, creating an emotional connection, and tracking loyalty is more important than the Marketing Funnel, the truth is that most Martech tools (CRM, Marketing Automation, Analytics) are still made to support the Funnel. My focus for this article is how to take your marketing funnel and tools and use them to support your loyalty loop.