As we wrap up 2023, let’s discuss the top 10 analytics you can derive from Coveo and how to use it to take your digital marketing to the next level:
Personalization with Coveo and Sitecore CDP/Personalize
With the composable world, there are many clients today that have Intelligent Search and Customer Data Platforms (eg: Coveo and Sitecore CDP/Personalize, respectively). There are overlaps in these platforms when it comes to serving personalized relevant content and products to your customers at the right time. And customers generally have a difficult time getting the ROI of either tool, let alone leveraging the combined power. In this article, we will specifically discuss the overlaps, the differences and power in each tool, and the ability to combine the tools and realize ROI at each step of maturity.
Visioning Workshop Agenda
This agenda will help you deliver a successful visioning workshop to create a composable MarTech roadmap.
Stakeholder Interview Guide
This guide provides a sample set of questions for organizations focused on investing in enterprise marketing technologies.
We have a passion to help companies make use of their Sitecore investment. We help you create amazing personalized experiences for your customers.
How to turn the Marketing Funnel into a Loyalty Loop
While most agree that a customer’s journey, creating an emotional connection, and tracking loyalty is more important than the Marketing Funnel, the truth is that most Martech tools (CRM, Marketing Automation, Analytics) are still made to support the Funnel. My focus for this article is how to take your marketing funnel and tools and use them to support your loyalty loop.
Tips and Tricks for Setting up Coveo Commerce with Sitecore
When you have Coveo for Commerce and Coveo for Sitecore working in conjunction, there may be some confusion on how to setup Coveo correctly. This guide of tips and tricks should help.
Top 10.1 new features of Sitecore 10.1
Sitecore 10.1’s big release happened yesterday (2/25/2021). So, for all of you on Sitecore 7.x, 8.x, 9.x, the big question will be should you upgrade to Sitecore 10.1 and what is the benefit for the cost of the upgrade. Before you evaluate your upgrade, take a quick look at the top features of Sitecore 10.1, how to use them, and the potential ROI from using the feature efficiiently. Without further ado here are the Sitecore 10.1 new features
Sitecore Personalization: How to Preview your page before go live
Personalization is a powerful tool in Sitecore. In order to go live, you need to know how to preview, test, and make sure your stakeholders are comfortable with the personalized variants of the pages. In this post, I review the 4 ways to preview and test your personalization before going live.
Sitecore Symposium - Key Takeaways
Sitecore Symposium 2020 was all about “Moments that make Experiences”. The top 2 takeaways were: Auto Personalization with Sitecore AI now standard in Sitecore 10, and Content as a Service (CaaS) - Sitecore’s newest take on SaaS.
Get the most out of your Sitecore Symposium 2020 Experience
Symposium is here! Here’s how to get the most of your Sitecore Symposium experience before, during, and after. Happy Symposium #sitecoresym
Automated Personalization in Sitecore - AI, Cortex, and more
At Sitecore Symposium this year (2019), Sitecore announced their new product Sitecore AI. In this post, I discuss automated personalization in Sitecore and compare Sitecore AI with Cortex.
Sitecore Symposium Agenda picks by a Sitecore Strategy MVP
Here are my picks from the agenda of Sitecore Symposium Sessions that every marketer should attend. This is certainly the track that I will be following next week.