Biggest Announcement at Sitecore Symposium 2025
Sitecore Symposium 2025 brought on some big announcements, and changes on how Sitecore views themselves and sets their value in the market.
In an industry where vibe coding is eating the lunch of software development, every platform needs to answer the question of why should someone use the platform to create rather than creating with AI. At Sitecore Symposium 2025, Sitecore answered this question deftly.
Themes:
Sitecore came in to Symposium 2025 with a grand announcement that this would be the best Symposium yet, and anyone not attending was truly missing out. They signaled that they had made the biggest investment in their platform in the history of the company, and made a commitment that this Next Gen platform would be both customer centric and partner friendly.
Sitecore set the tone at Symposium 2025 with 3 themes:
Marketer empowerment
Unified experience
Agentic orchestration
Let's dive into how Sitecore unfolded each of these themes at Symposium 2025:
Marketer Empowerment:
Marketer empowerment comes first and foremost in the form of Sitecore's newest platform -- Sitecore AI. Sitecore AI has an AI first design has an AI first design with AI powered component generation from figma designs that reduces component design to build time from weeks to minutes. The best part Sitecore AI is an automatic upgrade for all clients on Sitecore XM Cloud.
Sitecore AI comes out of the box with 20 agents that you can put to use today. One of them is a translation engine to conduct page and site translation yourself as a marketer.
Sitecore is releasing a new media and DAM experience in Sitecore AI with a new media library powered by AI search.
Sitecore's new marketplace, released the week of Sitecore Symposium, brings partner and Sitecore developed apps and solutions to the marketers fingertips. It's a venue for Sitecore partners to build, monetize and distribute app, while marketers can discover, install, and activate any apps they need.
Unified Experience:
Sitecore has unified all their products on one user interface in azure, including CDP, Personalize and Search. This means one user interface for the Sitecore portal, one security architecture to access all Sitecore apps, and most importantly data and content exists under a unified foundation to enable agentic experiences using customer data. This will enable unified streaming and the guest context in all Sitecore tools, and allow for cross product affinities and behavioral tracking across all of Sitecore products.
Agentic Orchestration:
Sitecore AI has a new Agentic Studio with a canvas builder to create agents (flows) with low code tools, via a prompt, or even bringing in your own agent like Agentforce, Copilot, etc. Sitecore also comes out of the box with 20 agents.
Additionally, Sitecore has partnered with Gradial for marketer ready agentic experiences, and has allowed partners to create and share agents via Sitecore's agent API.
In Summary:
Sitecore Symposium 2025 had big news for Sitecore in the form of a platform release without the upgrade - Sitecore AI. Sitecore has figured out how to bridge the gap between AI and agents for creation, and a marketer-friendly platform for editing and maintenance. If you have Sitecore XM Cloud, you're already there, and if you don't, what's stopping you?
