Sitecore set the tone at Symposium 2025 with 3 themes: Marketer empowerment, Unified experience, Agentic orchestration. In this blog post, we release all of the newest Sitecore announcements at Sitecore Symposium 2025 aligned to these themes.
All in Sitecore
How to Create a Custom Rule for Sitecore XM Cloud in Sitecore Personalize
This year Sitecore released an integration between Sitecore XM Cloud and Sitecore Personalize that takes it beyond what existed in Sitecore XP. Now, you can use the 17 or so out-of-the box rules that exist in Sitecore XM Cloud to Personalize or if you also license Sitecore Personalize, you can manipulate these out-of-the-box conditions or create your own custom ones that can be exposed in Sitecore XM Cloud. In this way, you can go back to the Sitecore XP model, using components/content/logic that already exists in Sitecore XM Cloud without duplication, but also create and extend conditions in Sitecore Personalize, using the power of decision models and potentially also the data in Sitecore CDP.
Taking the plunge: From Sitecore XP to Sitecore CDP/Personalize
In 2009 Sitecore had a breakthrough vision of going beyond a "typewriter" for the web to create and deliver personalized experiences. While many clients struggled putting that vision into action, there were the brave ones who did conquer engagement analytics and personalization. However, as omni-channel experiences became a reality, XP has fallen behind in the capability to deliver that experience, paving the way for Sitecore CDP/Personalize. In this whitepaper, we will focus on those customers who have a successful XP implementation with years of data and strategy, and are ready for the leap into omni-channel experiences. Download our a step by step process walkthrough of both strategy and technical ingestion to get data from Sitecore XP to Sitecore CDP and Personalize.
Personalization in a Cookie-less Future
My passion and interest in this article stems from the question I get asked most of all in any personalization workshop or presentation. What about cookies? This article will answer are cookies disappearing, what can you do about it, and how to truly create hyper-personalized experiences while realizing and dealing with both users concerns and following the rules and laws with cookies.
Personalization with Coveo and Sitecore CDP/Personalize
With the composable world, there are many clients today that have Intelligent Search and Customer Data Platforms (eg: Coveo and Sitecore CDP/Personalize, respectively). There are overlaps in these platforms when it comes to serving personalized relevant content and products to your customers at the right time. And customers generally have a difficult time getting the ROI of either tool, let alone leveraging the combined power. In this article, we will specifically discuss the overlaps, the differences and power in each tool, and the ability to combine the tools and realize ROI at each step of maturity.